Staying Focused While Building a Network Marketing Business

Building a network marketing business can (and should) be fun, rewarding, and profitable.

Sometime the biggest problem you have is maintaining a focus on doing the everyday things that make your business grow. It has been my experience that lack of focus is at the root of many MLM failures.

Along with any MLM opportunity will come training as well as guidance and direction from upline leaders. I'm talking about those leaders who are successful and making the money and living the lifestyle that you're hoping to attain.

Following the lead of people who are already successful in your opportunity is wise. Learn what they are doing, focus on the fundamentals, and find out how to do what they do. That's a formula for success in network marketing. And, since this is a win-win business for everyone, that information is freely shared (unlike some traditional businesses where you have to climb over or work your way past others competing for the same job you want).

So, you try to follow the leaders and your business still isn't growing? Maybe the problem is getting distracted. I've learned, from working with people for years, that one of the hardest parts of building a network marketing business is maintaining enough focus to get it up and going with some momentum.

Unfortunately, in our modern day, distractions are worse than ever. Major confusion and indecision is just a Google search away. We are an impatient bunch these days, and if something doesn't come easily, we have other options at our fingertips. With instant information, straying from a focused state is quite tempting.

Here are some of the things that can distract you and destroy your network marketing business, and some tips on how to get past them.

Are You Feeling Desperate for Money?

Sometime people start building a network marketing business because they need money NOW, not later. In some cases they have been led to believe they can begin making really good money right away.

With a truly retail-able product and lots of effort, they can. The problem is, sometime people starting a business have a regular full time job and they may not have a lot of business building and retailing time after working hours. At the same time, they are wanting to build their MLM income quickly in order to pay pressing expenses and debts that their day job salary can't.

This scenario is not good, because if they find it hard to retail the product and make the extra cash they need right now, they will jump to something else. It's a vicious circle - jumping from one deal to another trying to find one that is literally a money machine that spits out cash daily. This financial pressure and immediate need can easily destroy what could be a profitable long-term business.

My advice and thought for this situation - if you are really hard up for cash, get your MLM business going for long-term income and try to work out something else for short term cash. It all depends on your situation and how much you need. I've seen people with the right opportunity make hundreds their first month primarily by selling products, and you may be able to do this too. Just try to avoid getting stressed and jumping ship too quickly.

Are You Expecting Big Numbers Up Front?

Unfortunately, some MLM promoters really don't emphasize the work and consistent effort needed to build a strong and profitable home business. They talk about big incomes that people earn quickly, because that is inspirational and gets prospects excited.

Thing is, when you see a picture of some hot shot waving a $10,000 check with a caption that says "Joe earned this in only his third month..." you aren't hearing the whole story. Joe likely either brought over a nice downline from another company, had HUGE influence with a large circle of friends, or he spent almost that much on mass advertising and follow-up.

Point is, the stories about the fast earners are inspirational and encouraging for sure, but don't feel like YOU are a failure if you don't make that much that quickly. Just do the right daily actions and stay the course.

Are You Failing to Maintain Consistent Action?

Here is something I really want to emphasize. It is critical to understand this.

building a network marketing business and achieving full time job-replacing income, or financial independence, has a price - smart, consistent, daily action....and persistence....

It's very important to develop a habit of daily action. You should be connecting with prospects each day. Following up, making connections, these are the actions that make your business grow. Without the daily habit, it's just too easy to slack off and make excuses. This won't get you where you want to be.

Are You Making Excuses and Playing the Blame Game?

Beware of losing focus by falling into the trap of making excuses an

What is Network Marketing All About?

How to Sponsor More of Your Network Marketing Leads

To build a strong and profitable network marketing business, you have to make the most of your leads and prospects.

Your advertising and promotion can attract lots of prospects. That's great because you want to keep a steady flow of leads coming into the top of that funnel.

Now, the big thing is helping the best of those prospects and network marketing leads become a part of your growing downline team. There is much written and taught about how to get leads and prospect effectively.

In this post, I want to give you a simple little secret that can make a world of difference in how effective your prospecting really is. This might seem too simple, so hang in there with me and let's think about it. It can help you sponsor a lot more effectively.

How you feel about prospecting will determine in great part how your prospects will respond and react to you. They will get an impression of  your sincerity, honesty, and integrity based on what they feel from you.

Here is a little self test to help you. Think about the last two or three of your network marketing leads you talked to. What went through your head? How did you prepare before you talked to them?

During your conversation, were you trying to say the right words that would impress them and persuade them to consider signing up with you? Honestly, were you thinking more about what's in it for you, than anything?

That's one of the most common prospecting mistakes that I see. If you feel that prospecting is all about getting what you want, it will shine through and your leads will pick it up easily. It will turn them off and minimize the chances of them wanting to work with you.

What should you do, then? I think you already know. You should focus on what THEY want. You should focus on giving value to them. People respond very well when you are giving, and draw back when they sense that you are only interested in getting.

Think about how you feel when a pushy commissioned salesperson has an attitude that screams "buy this now so I can get a commission!" It's not a great feeling, right? You probably leave that store unless you really really have to get that exact item and don't believe you can find it anywhere else easily.

When people are seeking a home business opportunity, there are reasons. It isn't always a desire to make a full time income or quit a job they hate. Sometime, it's a few hundred dollars extra each month to help pay off debt, or to start a college fund for their kids.

Whatever motivates your prospect, that is what is important to them. If you take on an attitude of giving, trying to help them get what they want, it will increase your success immensely. You will become a more effective sponsor and leader.

Think of yourself as a solutions provider. Your network marketing leads are your customers. You want to give them something of value that will solve a problem they have. Or, fill a need.

By positioning yourself as a giver and solutions provider, you warm your prospect and help encourage them to take a look at your opportunity. Focusing on what you want causes defenses to go up because that is picked up immediately and rejected by most people.

Wonder why so many network marketers can't sponsor and end up failing? One huge reason is they never learn to turn the focus from their own agenda and put the emphasis on how their opportunity will help solve problems or fill needs for their prospects.

It really works. Shift your focus outward, and watch your business grow and prosper!

Read more ...

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